Oh, how times have changed . . . . . . .
100 years ago ad agencies were targeting men and women
with weight loss campaigns through smoking.
with weight loss campaigns through smoking.
Even Santa was used in cigarette propaganda:
How about guarding against esophageal cancer?
Advertisers thought that insulting mothers
was the way to promote their products?
The big burly Man of the House was encouraged
to put the 'little woman' in her place:
Is this ad trying to depict an exasperated boss trying to convince his
secretary to use a Pitney-Bowes postage meter instead of stamps?
Show her how much you respect her
by blowing smoke in her face:
"Blow in her face and she'll follow you anywhere." Classy.
At first glance this appears to be
an for panty hose not a computer:
If the telex operator were a guy would he be sweet?
Spirited women yearn to be tamed? Seriously?!
Believe it or not, this is a furniture ad:
Wonder if Sabrina's grandchildren don't
discover her 1959 ad for Bell & Howell.
Sure, these were tongue-in-cheek advertisements but it's readily apparent that
until the 1980s most marketing agencies were comprised of men. . . .or boys!
It seemed the more I read, the worse they got!
ReplyDeleteI'm a little overwhelmed! No, make that really overwhelmed!
Then again, the commercials today are so very offensive and demeaning.
My great great grandmother defied her husband and was the first woman to register to vote in Jackson County, Alabama. It caused a mild scandal in our family! We women today can hardly relate to such a time and I view most of this advertising as sheer male propaganda. My husband has learned to not even get me started on the subject! ha Seriously, when I went to college women had 2 basic career choices: nursing or teaching. Young women today aren't burdened with such limitations and have the freedom and encouragement to follow their dreams.
ReplyDelete