COLLECTIBLE ALERT ! ! !
Coca-Cola has quietly begun test marketing a new semi-diet soft drink: Coca-Cola Life. What makes it different from regular Diet Coke or Coke Zero? It contains almost half the amount of sugar - but still over 4 Tablespoons, i.e., 89 calories per can - and no artificial sweetener.
For the last 10 years soft drink sales have steadily declined. The result? Coca-Cola has launched a $1 BILLION advertising campaign to lure customers back to their products.
Hopefully, CocaCola Life won't become another
Coke product debacle like these past losers:
In the 1970s CocaCola Blak was produced
with an extra kick of caffeine.
In an effort to lure men to the diet soft drink craze Coca-Cola thought
that using bacon flavoring would do the trick. One word: BaaaHaaHaaa!
Don't you know that the citrus industry laughed when
this imitation orange flavored soft drink failed?
Coke Fail. Lesson learned: don't mess with perfection.
So, what do we collectors have to gain from Coca-Cola's latest endeavor? If CocaCola Life fails it will become collectible; if it succeeds, the first bottling will have an expiration date which authenticates it which makes it collectible. Win/Win!